YouTube ads that actually get watched.
Made and run in Singapore.

Versal Media charges from S$650 per YouTube ad video (creative production, no media spend included). Monthly packages that bundle creative and media management start from S$1,500/month plus Google Ads media spend. Google's own minimum daily budget is typically S$50-S$100/day for small accounts and S$500-S$1,000/day for campaigns targeting Singapore at scale. Cost-per-view (CPV) for in-stream ads in Singapore typically ranges from S$0.02 to S$0.10 depending on targeting and audience size. We scope media budgets based on your goals and audience size during the strategy session.

TrueView In-Stream ads are skippable video ads that play before, during, or after other YouTube videos. Viewers can skip after 5 seconds, and you only pay when a viewer watches 30 seconds (or the full ad if it's shorter) or clicks. They're best for consideration and conversion campaigns. Bumper ads are 6-second non-skippable ads that play before a video. They are best for reach and brand awareness campaigns. Most successful YouTube campaigns in Singapore use a layered approach: Bumper for top-of-funnel reach, TrueView for mid-funnel consideration, and TrueView for Action for bottom-funnel conversion.

It depends on your goal. Use Bumper ads (6 seconds, non-skippable) for brand awareness and reach. Use TrueView In-Stream for consideration and lead generation. Use TrueView for Action when you want direct conversions (website visits, sign-ups, purchases). Use YouTube Shorts ads for younger demographics and impulse-driven products. Most Singapore B2B brands lean on TrueView In-Stream with a 30-60 second narrative. Most D2C and e-commerce brands use a layered mix of all three.

Yes. YouTube's language targeting lets you serve ads to viewers in specific languages, and we produce the creative in 12+ languages including English, Mandarin, Malay, Tamil, Bahasa Indonesia, Thai, Vietnamese, Japanese, and Korean. Multilingual campaigns work well for Singapore's officially multilingual market and for cross-market SEA campaigns targeting Malaysia, Indonesia, Vietnam, and the Philippines.

Most campaigns launch in 2-3 weeks from brief to first ad live: 2-3 days for strategy and audience mapping, 7-10 days for creative production, 2-3 days for Google Ads setup, audience configuration, and conversion tracking, then a 5-7 day learning phase. A 14-day sprint from brief to first ad live is achievable for clients with existing brand assets, footage, or product imagery.

Both. Our edge is that we make the YouTube ad creative in-house using our own AI content production stack (AI video, AI avatars, multilingual voice in 12+ languages, motion graphics) and we run the campaign in Google Ads. This means no handoff between an external creative agency and a media buyer. The team writing the script is the same team reading the campaign metrics the next morning.

Versal Media is registered as a Google Ads reseller in Singapore. We have direct access to Google's campaign management tools, audience insights, and beta features, including YouTube-specific formats like Shorts ads and Demand Gen. We operate in full compliance with Google's advertising policies including restricted content categories and Singapore's PDPA.

Google Ads is the platform that runs YouTube ads, plus search, display, shopping, and performance max. YouTube ads are one ad type within the Google Ads ecosystem, but they're the only ad type that runs on YouTube specifically. YouTube ads work best for video-led storytelling, brand awareness, and consideration. Google Search ads work best for intent capture. Most Singapore brands use a layered mix: Google Search for bottom-funnel intent, YouTube for top-of-funnel reach, Performance Max for cross-channel optimization.